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Charles Miller
Brand Strategist / Investor

At Platoon, I work closely with a small group of founder-led companies to sharpen their brands and build long-term value — sometimes as an outside creative partner, sometimes as an investor, and often as both.

Every week, I send a short email to 800+ founders sharing ideas on positioning, brand, identity, and building a company worth caring about.

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Kind Words ↯
At the beginning I was just a client. And today, Charles is a partner. I'd love to have him and his team with me long term.
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Bernard La Borie
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Founder @ Einstök, The Virgin Organic
Platoon mailing list is A++++

Jonathan Stark
Author
Insightful and practical. Your guidance brings attention to subtle brand and business details that often get overlooked.
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Adnan LaPamuk
Founder @ Konsist
Charles is always going above and beyond. It doesn't feel like he's on the outside — he's one of us, creating from within.
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Chad Johnson
Founder @ Furnace Fest
Your daily emails are helping me to reframe my own attempts at branding in a much more strategic way - the clarity they have provided has been top-notch!
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Sam Baines
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Product Designer
It's the bare bones, essential, non-dilluted version of what I need to hear. It just cuts right to it.
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Blake La Grange
Founder @ Kollege
I can confirm. I get them every week. And they are the best, no BS thoughts on brand.

Brian Perez
Founder @ OFTEN
I love this short message with the visual. So good.
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Bryce Evans
Founder @ The Float Practice
It has been a challenge to go against the grain. I appreciate the mental reframe your emails have provided.

Morgan Arbez
Founder @ Project Grit
I would trust Charles to advise on our brand image for any company in our portfolio. I constantly get the question “Who did your branding?”
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Kirk Slawek
Founder @ Gear Seven
I came across you while looking for examples of the industry. What I really came across was an inspiring voice and leader in innovating thinking with insight that exceeds beyond traditional coaching and education.

Chase Kengott
Founder @ Kengott Media
I signed up yesterday and already love it! Song of the day was on point as well!

Conor Woodard
Founder @ Thoughtful3D
Simple and seamless. Your emails have been great.

Darrell Vesterfelt
Founder @ Mount Haley
Wow! Straight to the reader's core!

Wes Wheless
Consultant
I am really digging your emails. Short, concise, relevant, understandable, sensible and implementable.

Louis Kouvaris
Entrepreneur
I love the emails man. Your answers and writing are super insightful!
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Joe Wu
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Mentor, Producer, Investor
© 2026
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